I’ve been reading a lot about all the possible gloom and doom that can be realized when the majority of citizens start saving more.  While no one disagrees that saving is good, we’re starting to hear from more and more "experts" that saving is really best done during economic boom times.  It turns out that saving during an economic downturn only makes things worse.  Unfortunately, we are all individuals and make individual decisions about when we want to save.  That doesn’t help the broader economy.  While our family has been saving all along, we’ve actually increased our savings rate now for the same reasons many others have.  The more money we have in the bank, the more secure we feel.

What really has the experts in a tizzy is that most of the saving that is happening now is due to reduced spending.  In other words, people aren’t making more money and then saving some of it, rather, they are making less money and spending even less.  The end result is that we are continuing to see things get worse.  Unemployment is increasing, foreclosures are increasing (and I bet they take a nice big jump once the banks quit holding back), and the stock market keeps seeing negative numbers.

So, why won’t people just start spending like crazy to help our consumer driven economy?  It doesn’t make sense to.  On an individual basis, why wouldn’t I hold on to more of my money to increase my security?  Even if I’m not fearing a job loss, right now it makes sense to hold off on purchases to wait for prices to decline further (deflation).  While that doesn’t help the greater good, it’s a better financial decision for the individual.

Yet another reason to save is to take advantage of buying opportunities in the market.  Eventually the market is going to stop hemorrhaging and it will begin recovering.  This may go fast, but more than likely it will be a much more gradual recovery.  The more money you have in cash, the more you can take advantage of historically low stock prices.  I’m keeping my eye on a Berkshire Hathaway Class A share.  I’ve always wanted one and Berkshire hasn’t been immune to the massive share price reductions.  If it comes down further, it may reach my affordability range.  Of course, the more money I save, the closer I am to being able to afford it, or other investments like it.  The point is that it takes money to make money.  If you can manage to accrue enough in your savings accounts now, you just might have the opportunity of a lifetime.  Of course, this strategy is much more relevant to people in their 20’s and 30’s than it is to people who are getting close to retirement.  Finally, time will be on our (the younger generations) side in a way it never has been before.  I’d much rather buy in to a cheap market and then have 20+ years for growth, than I would buy in to a bloated market and then have 20 years to realize substandard returns, or even losses.

Bottom line is that cash is king in this environment and the more you save, the more you’ll reap the benefits as things level off and start to improve.  People in the great depression probably never thought they’d see a light at the end of the tunnel.  The reality is that eventually, things will improve.  If you have 20+ years on your side, you are going to be in the drivers seat for huge potential gains.