SEO marketing is one of the most powerful marketing tools in the current market. It has a plethora of benefits to offer, due to which it is regarded as a necessity for any online business to grow. As the number of online businesses is increasing, the competition among is also on the rise. Therefore, it becomes essential for them to focus on the methods through which they can attract more customers and enhance their revenue.
Even though SEO marketing is a little slower in comparison to Direct Marketing (PPC, Paid-Ads, Social Media Ads) it has more benefits to offer with an added solidity. The following guide will help you to understand the payback of performing SEO marketing like the one done by Tweak Your Biz.
What is SEO?
Search Engine Optimization refers to optimizing a web page or website according to the demands of the search engines to help them rank better. When a person searches something using the search engines such as Google, Bing or Yahoo!. He or she makes a query. The search engine then goes through the different websites present on the internet to find the most accurate answer to that query.
The search engine sends crawlers, which go through the information present on the websites and figure out whether it would be the right fit or not. Depending on their findings, the search engine displays the results on the page and ranks them according to the relevancy to the search query.
The goal of the search engines is to provide the best answers to their users. Search engine optimization helps in ensuring that your web page provides the relevant answer to the queries of your prospective customers and thus, you rank better in the search results.
SEO is a broad concept and as the search engines have expanded with millions of new pages added every day, it has become much more complex and that’s why companies take the help of Tweak Your Biz. SEO is divided into two parts – On-page SEO and Off-page SEO. Both have key roles to play and work together to help a website rank better.
Why SEO is different from the others?
Like other forms of digital marketing, SEO also helps an online business to grow on the internet. In comparison to the traditional forms of marketing such as Print Media or TV Ads, digital marketing is more effective and is more reliable to bring in the results. That’s because other traditional advertising is focused solely on brand awareness and attract.
On the other hand, SEO focuses on building trust with the customers and thus, establish strong relations between the brand and its prospective customers. While the traditional advertising emphasizes making the customer do all the work, SEO and other key forms of digital marketing aim to make the process easier for the same.
With the help of other factors of digital marketing, SEO can help a business in numerous ways to attract traffic and boost its sales.
Benefits of effective SEO:
Now that you know what is SEO and how it differs from the traditional forms of marketing, we can discuss the payback of the same as well. There are plenty of different advantages, of using effective SEO strategies. The following points will help you to understand the same:
1. Improvements in Brand Awareness
Brand awareness means how many people in the market know about your brand, or how many people are aware of your brand. For any online business, having high brand awareness is essential to keep generating new traffic and enhancing its number of customers. SEO benefits the business in this regard considerably.
That’s because it improves the ranking of the website for the necessary search queries. This helps in generating organic traffic. Organic traffic is the number of visitors that come automatically to the web page and not because of any paid advertising. Moreover, the website will have a high ranking for the search queries, and people will obviously see the top results. Being one of the top websites to answer the queries boosts the awareness.
2. Enhancing Brand Authority
Building authority refers to establishing the brand as a valuable one. Some of the brands having a strong authority in the market are Forbes, Fortune, New York Times, and Inc. These are publications which command high respect and authority in the market and because of being one of the valuable providers, people already know the names of these brands.
SEO helps in establishing brand authority through link building and regular high-quality content. An important part of good off-page SEO is giving and getting links from authoritative sites. When your website will have valuable content worthy of sharing, then authoritative sites will automatically link to your website. This will help you considerably in positioning yourself as a valuable brand. There are many other ways SEO helps in this regard.
3. Combined with Content Marketing
With other factors of digital marketing, SEO yields more powerful results. For example, SEO is one of the quintessential parts of content marketing. Both work together to help a brand in generating organic traffic and build strong sales funnels. Content marketing is the creation of high-quality and valuable content to help the audience of the brand and build trust with them. While content marketing is focused on the creation of good quality content, SEO focuses on helping the content get a good rank on the search results.
Combined with content marketing, SEO helps a business in attracting strong leads as the business will only attract those who may take interest in its services or products. Moreover, the content would be of high-quality, so the audience will share it among themselves, which will boost the SEO of the website automatically.
4. Combined with Social Media Optimization (SMO)
Social media optimization refers to optimizing the content according to the requirements of social media platforms. In the initial stages of attracting visitors, any website will need to focus on SMO. Attracting traffic from social media platforms is much easier in comparison to attracting traffic from the search engines.
Social media platforms aim to connect brands with the right audience. It will help the business in attracting the initial audience, which will help the SEO. Then, the search engine optimization will lift the rank of the website as well and that helps in attracting better traffic, which can be converted with more ease.
5. Combined with Copywriting
Copywriting refers to writing in order to persuade the customers. It is primarily used in direct marketing, however, when used with SEO, it also yields plenty of benefits. The business can focus on building high-quality sales funnels through search engine optimized content and good landing pages. Copywriting plays a major role in the landing pages and the CTAs spread throughout the content of a website.
While SEO will attract traffic, copywriting will help the business in persuading them to remain longer on the website and consume more content. This way, the business can focus on building strong relationships with its existing audience and thus, make them its customers as well.
6. Helps in Conversion Rate Optimization (CRO)
Conversion rate optimization is the process of converting the visitors of the website into customers. As other factors of digital marketing, the CRO is also essential for any online business. SEO helps in this regard considerably by giving the website the necessary traffic. Then, the business can make use of the conversion rate optimization techniques to convert most of the traffic into its customers.
For example, an e-commerce store of fashion can provide valuable tips regarding the latest clothes and fashion. With SEO, it will surely attract strong traffic. The CRO will then help in converting the arriving traffic into customers. Therefore, SEO is also required to perform effective CRO.
7. Works Well with Search Engine Marketing
While search engine optimization aims at attracting organic traffic, search engine marketing aims at attracting paid traffic. It does so through PPC campaigns. The full form of PPC is pay per click, and it refers to the ads that come on the search results pages. These campaigns target specific keywords and help the business in boosting its traffic. (You can find out about PPC on Tweak Your Biz)
However, the difference between SEM and SEO is of the quality of traffic. The quality of traffic coming through SEO is much higher in comparison to the quality of traffic coming because of SEM. Both work together in boosting the brand awareness and in increasing the number of the website’s following.
8. Recurring Benefits
A major difference between the other parts of digital marketing and SEO is of its benefits. While paid ads might work only for a certain duration, a good search engine optimized page will attract more traffic as time passes. Therefore, investments in SEO keep yielding results for a long time.
This is a major benefit due to which businesses focus more on performing high-quality search engine optimization. Long-form posts and a series of valuable posts can help your website generate evergreen traffic. Moreover, as it will attract more traffic and shares, it will automatically get boosts in its results.
How it affects modern businesses:
The above list of benefits was in respect to the marketing efforts of an online business. It affects the business in a number of other ways too:
• Helps in improving sales
SEO provides the business with prospective customers, which can be converted into paying customers with ease. Whether the business is selling products or services, SEO will certainly boost its sales. It acts as one of the best tools to increase the regular sales of the business, unlike other forms of marketing which only yield temporary results.
As mentioned above, it helps in establishing brand authority and that will also lift the sales of the business in the long run,
• More conversions
Converting the customers becomes easier when your website has a good search engine rank. That’s because people trust those websites more which rank higher on their search results. Through off-page SEO, the business can focus on gaining traffic from other authoritative links which will only provide quality leads.
Therefore, with a higher number of eligible visitors, conversions become easier for the business. Tweak Your Biz helps the businesses in this regard as well.
• Establish a strong brand
Having a consistent and strong brand is important to gain the trust of the audience. SEO will help the business in gaining links from valuable sources and getting higher ranks on search results. With a powerful brand, a business will be able to generate leads from different platforms with a similar consistency.
Strong brands are easy to remember, and it doesn’t take much effort to garner trust among your audience when you have a powerful brand presence in the market.
• Stable Growth
The growth made with effective SEO strategies and implementation is much stable in comparison to the other forms of marketing methods. That’s because good SEO will keep generating traffic and provide you with shares and more leads. According to marketing experts, SEO takes around 21-months to begin yielding results. It might seem long, but it will provide you with regular visits and traffic because your website will remain as the top result.
Moreover, as the website gets more visits, it helps the search engine optimization further and boosts the ranking of the website. That’s why the website will not have to worry about its consistency if it has invested enough in SEO marketing.
The above guide should have helped you to understand as to how SEO benefits an online business in multiple ways. With different digital marketing efforts as well as on its own, search engine optimization is quite a powerful tool.
Still, it is a broad content with new additions taking place regularly. Moreover, different search engines have different methods of ranking the websites, and you would want to create content according to all of them. The demand for SEO professionals and agencies is also increasing because of the rising relevance of SEO.
If you have any thoughts to share or questions to ask regarding SEO and relevant topics, feel free to connect with us. We would love to help you.