Whether you require a talented voice over artist for a task you’re working on, or you yourself are hoping to break into the voice acting industry, there are a number of voice characteristics that can make or break your project. Voice-over talent is required by a number of things, be it a radio or television advertisement, business presentation or informational video for a website. Having great voice-over talent can elevate your project into a successful venture. But what characteristics should you look for?
A high quality voice-over talent will be able to show extreme versatility and flexibility that will help them deliver the best voice-over for your project. This kind of talent doesn’t come easily to everyone, and some people will be more comfortable at the microphone than others. However, clarity is by far one of the most important characteristics you should look for. A good voice-over artist will deliver a clear, quality recording.
Your message will not be adequately conveyed if your voice-over talent doesn’t pronounce words properly. Not only that, but the words should sound natural and clear. If your voice over artist can’t enunciate the words correctly, then this will result in your campaign not being taken seriously. This has huge consequences for your brand. Don’t be afraid to be hard on the talent if they don’t meet your standards.
3. Voice acting
There’s a difference between being able to deliver a voice-over and voice acting. It’s doubtful that your chosen voice-over talent will actually have a vested interest in your product, yet they have to deliver a convincing performance in order for the audience to believe what they are saying. This is where acting comes in. If you can find a good voice actor, then they’ll be able to connect to your audience and really turn your campaign into a success.
Your voice-over talent needs to deliver the message in a natural, believable way. A lot of the time, this will come down to how well they can pace their words. Good pacing leads to compelling storytelling, which is exactly what you need to make your audience want to buy into your message. A lot of the time, pacing will be dependent on nerves, so make sure you hire a seasoned voice-over actor.
Imagine listening to an advertising campaign that is narrated by someone who isn’t connecting with the script, and who can’t seem to master the way the words should flow? How effective do you think that would be in getting you to be interested in the product? If you have a non-articulate voice-over actor, they will fail to deliver the message you’re trying to get out. By focusing on smart, articulate voice-over artists you’ll save yourself time and money.
Finding a great voice-over artist may take some work, but in the end it will pay off with a well put together, convincing piece of work. As long as you know what to look for, you’ll be able to weed out the true talent from the crowd. Just remember, having a great script will mean nothing without the right voice-over talent to deliver it, so keep these characteristics in mind and you’ll find the best talent each time.