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You may think your child’s information is safe because you use parental controls and only allow “kid-friendly” apps. But behind the scenes, many platforms are quietly collecting and sharing more than you realize. From gaming apps to educational tools, your kid’s data is constantly at risk of being tracked, stored, and sold—often without your knowledge or consent. These exposures can lead to privacy breaches, unwanted ads, and even long-term digital footprints that follow them into adulthood. Here are seven ways your kid’s data is secretly exposed online and how you can fight back.
1. Game and App Tracking Without Clear Consent
Many popular games and mobile apps for kids track usage patterns, location data, and even personal preferences. Even when you agree to terms of service, your child may be unknowingly giving away details like device ID, play history, and more. Some apps request permissions that go beyond what’s needed to operate, such as access to the microphone or contacts list. The real danger comes from third-party trackers embedded in the app that collect data for advertisers. Always check app permissions and look for versions certified by kid-safe organizations like Common Sense Media.
2. Hidden Data Collection in Smart Toys
Toys that talk, learn your child’s name, or respond to commands often rely on built-in microphones and internet connectivity. While they seem like harmless fun, these toys can transmit recordings and behavior data back to manufacturers or third-party analytics firms. In some cases, toys have been found storing or even leaking data that includes audio files or usage logs. If the toy connects to Wi-Fi or has an app, assume it’s collecting something. Choose toys with limited connectivity or ones that allow you to disable data collection features.
3. Social Media Oversharing by Parents
Even if your child doesn’t have their own social media account, your posts about them might be contributing to their digital footprint. Sharing birthdays, school names, photos, or even full names can give marketers—and strangers—valuable pieces of your kid’s data. This “sharenting” trend has led to concerns over identity theft and future reputation risks. Review your privacy settings, limit details, and ask yourself whether each post is really worth the exposure. If your child is old enough, include them in the decision to share.
4. Location Services That Stay on by Default
Many apps and devices come with location tracking turned on automatically. This means that when your child uses a game, camera, or map app, it might be sharing where they are in real time. Some apps also geotag photos or posts without alerting the user. This kind of location exposure doesn’t just risk advertising targeting—it can also be a safety issue. Disable location access on apps that don’t truly need it and review your device’s settings regularly to make sure nothing slips through the cracks.
5. Educational Platforms That Share with Third Parties
Schools increasingly rely on online learning platforms and digital tools, which often collect names, grades, usage habits, and even device details. While some data is needed for functionality, many educational tech providers share this information with advertisers or use it for targeted content. Parents may not even know data is being shared because school agreements often cover these permissions. Ask your child’s school what platforms they use and how student data is protected. Look for options that comply with student privacy laws like FERPA and COPPA.
6. Free Apps with Pricey Privacy Trade-Offs
Free doesn’t always mean harmless. Many no-cost apps make their money by harvesting data from users—including your child—and selling it to data brokers. These apps can collect behavioral data like screen time, clicks, swipes, and even typing patterns. Once the data is out there, it’s nearly impossible to delete. Stick to paid apps when possible or research the company behind a free app before downloading. Always prioritize privacy policies over flashy graphics.
7. Browser Extensions and Cookies Tracking Activity
Even kid-safe browsers or homework tools can use cookies and extensions that track everything from search terms to video viewing history. These data points build a profile over time and can be used to personalize ads or content—even on other devices. While this might seem harmless now, it sets the stage for long-term surveillance habits. Enable privacy settings in browsers, use child-safe search engines, and clear cookies regularly. Teach your child the importance of logging out and closing tabs after use.
Knowledge Is Your Strongest Privacy Shield
Your kid’s data is more vulnerable than ever, but the good news is you don’t have to be powerless. By staying informed, reading the fine print, and adjusting settings regularly, you can reduce the risk and give your child a safer digital experience. Awareness today can prevent bigger problems tomorrow—and help your family build healthier online habits that truly protect what matters most.
Which of these surprised you the most? What steps have you taken to protect your kid’s data online? Share your tips in the comments below!
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Catherine is a tech-savvy writer who has focused on the personal finance space for more than eight years. She has a Bachelor’s in Information Technology and enjoys showcasing how tech can simplify everyday personal finance tasks like budgeting, spending tracking, and planning for the future. Additionally, she’s explored the ins and outs of the world of side hustles and loves to share what she’s learned along the way. When she’s not working, you can find her relaxing at home in the Pacific Northwest with her two cats or enjoying a cup of coffee at her neighborhood cafe.
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