CTAs or Call to Actions are mostly associated with digital marketing campaigns. In a nutshell, CTAs are short phrases like Buy Now or Contact Us Today added to websites, email newsletters and even social media posts to encourage the audience to act.
However, CTAs are not only limited to online use. You can also use them when you design your banner materials for your shop or trade show booth.
Why you need to consider using CTAs
Call to Actions drive your customers to act – be it calling your number, booking a consultation with you or trying your new product. The key to maximising the benefits you can reap from your rollup or pull up display stands is to know how to use them properly.
For starters, you should use contrasting colours and font to make the CTA stand out from the rest of the text. You can add a highlighting feature like a button if you think it would help grab the attention of people walking in front of your shop or booth.
You should also ensure that the text found before the CTA statement piques the interest of your customers. You can incorporate humour, current events and mystery to attract more people to check out your booth.
Use a CTA statement that makes sense
If you truly want your target customers to engage with your business, you need to ensure that the CTA statement you use on the banner makes perfect sense. For example, don’t use phrases like Call Now or Email Us Today on your pull up banner stands for trade shows when customers can directly ask you their questions. Use statements like Talk to Our Team or Enquire Inside to encourage the event attendees to approach your team.
Avoid a cluttered design or layout
Too much text or over-done graphics on the banner stand might result in confusion. Keep your message clear and precise so your customers can immediately understand your intent. Focus more on highlighting the key information they need to know about such as the main features and the advantage of availing of your product or service. You should make use of bullet points if you want to enumerate a lot of points. Also, make sure your banners have enough white space on them.
Aim to address your prospect’s problem
Nowadays, customers prefer to seek ways how they can solve their problems themselves instead of hiring a pro to handle the task. Keep this market behaviour in mind and determine ways you can create banner display stands that answer the problems of your prospects. For example, you can include key information or a brief description of how you can be of help.
Once you get the attention of your prospects, you should ensure that your follow up marketing materials are delivered efficiently so they can finally decide to complete their transaction. Train your staff to deal with enquirers and provide them with ample information about your products or services. They should be able to answer every customer query correctly.