The 67-Step Program: Is This a Tai Lopez Scam?

Tai Lopez scamEver see those YouTube ads with a guy talking in front of a luxury car? He starts with, “Here in my garage…” If so, you witnessed Tai Lopez building an online presence that has since earned him millions.. Lopez’s rags-to-riches story is compelling, but when it comes to his 67-Step Program and various other sales techniques, are we looking at the real deal or a Tai Lopez scam?

The 67-Step Program: Worth the Investment or a Tai Lopez Scam?

This article is meant to inform you of the facts and observations of those who’ve either taken Lopez’s 67-Step Program or who’ve studied his business in general. It is not meant to smear his platform or name, nor is my intent to sway you into purchasing his course. I receive no compensation from his organization or those opposed to his work.

To best report my findings on whether his program is a scam, I need to lay the groundwork.

Who is Tai Lopez?

Tai Lopez is an American businessman, online entrepreneur, and corporate adviser. Best known for shooting motivational videos in his garage or with his luxury cars, Lopez spreads the message that success is much more than working a nine to five job.

His videos turn some people off, but many tuned in and jumped on board with Lopez’s ideas.

Namely, his 67-Step Program.

What is the 67-Step Program?

This online, self-help program first made landfall in a YouTube ad called “67 Steps to Finding a Good Life.” Former class members have said it’s a collection of 67 lessons about life via video. You can become a member for a recurring fee of $67 per month.

Many class members reported the material as useful and applicable. Others think it’s simply a regurgitation of the world’s most popular self-help books like “The Power of Habit” or “How To Win Friends and Influence People.” But is that more the interpretation of the material versus an all-out scam?

Tai Lopez Conspiracies

One Tai Lopez scam possibility is the legitimacy of his possessions. Rumors circulated that he rented the Lamborghini in one of his early videos, even though he claimed it was his car. He also did a walkthrough video of a beautiful $44 million home that people later speculated was rented. See the conspiracy video here (Warning: contains crude language).

Does this potential misrepresentation carry over into his 67-Step Program? One reviewer on Quora says no.

It’s a legitimate program that has value, I enjoyed it. Now would I pay $67 every month? Probably not.I would agree his selling techniques seem “scam-like” but in a way most selling techniques are.

Reviewer Zachary McLeod goes on to lay out several observations, images, and links that show the regular and questionable techniques Lopez uses in his business and McLeod’s own breakdown on whether these actually make people lose money.

See McLeod’s full review on Quora here.

Does Tai Lopez earn his money honestly?

Lopez makes his money through three primary methods:

  • 67-Step Program – recurring course memberships
  • Affiliate marketing – Affiliate links shared throughout his course, videos, podcast, and book review newsletter
  • YouTube ad revenue – Revenue for the millions of views his videos have received

None of these methods are technically illegal. You can click on any of his videos and decide for yourself if they contain valuable information. They don’t appear to be a scam. However, there is a problem with how Lopez has gained followers.

In Lopez’s famous video with the Lamborghini, he opens with, “Here in my garage…just bought this new Lamborghini, here…”

If it’s true that Lopez rented his Lamborghini, then he deliberately deceived his audience. If he walks viewers through a mansion he claims is his own to inspire them to achieve greatness, but it’s a rental, is that not also deceitful?

What about how he recommends books after openly admitting in this video he barely does more than skim the table of contents and the first chapter?

My Conclusion

The grand finale of all my thoughts boils down to this. His material can improve your life if you put in the effort to apply. However, if you are following someone who claims to have the answers for a happy life and is teaching people to not prioritize material possessions and to pursue knowledge, but his integrity is in question, then I would seriously caution you. Having shiny cars and a quick tongue are no match for conducting one’s business with integrity and humility.

For more ideas on how YouTube celebrities monetize their businesses, click here.

Do you believe the 67-Step Program is a Tai Lopez scam? Share in the comments below.

Image Credit: Archana Jarajapu (Creative Commons)


  1. Amy says

    His ads hunt me anytime I am on Facebook. I wonder how much he spends on Facebook ads. I haven’t tried his program, but I hope that it is legit because I am always skeptical of people showing me their houses or cars.

  2. Laura Harris says

    I so hear you, Amy. His ads follow me around, too. I wish I could show you the screenshot I took one day of a single frame displaying FIVE of his ads in one shot! Lol. Sounds like if he’s regurgitating the wisdom of the ages in his program by referencing other people’s knowledge from their books, then his followers will receive value. But I agree with you about the presentation with his possessions. That’s a far cry from my definition of success or happiness! Thanks for sharing your thoughts! ;)